Banner ads can only hope to achieve a single objective, clickthrough. Our available space is so limited. In the tiny space of the ad we must:
- Reinforce and capitalize on other branding efforts
- Capture attention
- Create Curiosity
- Capture a clickthrough
These ads were created to do just that on the Durango Herald for a luxury condominium development on the Animas River .
1. Large scale 2. Dynamic tandem ads
Each of the 37 condominiums at 1111 Camino offers an opportunity for unique, upscale living in downtown Durango, Colorado.
Configured to maximize river views and privacy, the 24 River residences range in size from 1450 to 2250 square feet on one level, plus feature generously sized decks, large enough for outdoor dining. Inside, from the living/dining area, these condos have unobstructed views of the Animas River. Ground level units have direct access to the River Trail, while every two units on the second and third stories share an elevator and private hallway.
Contact Lisa Bourque, Rio Development LLP